Erling Haaland's evolving sponsorship offers: from 1xBet to Stake

Erling Haaland is one of the brightest young football talents of recent years. At just 23 years old, the Norwegian striker has already become a true superstar of world football, playing for such famous clubs as Red Bull Salzburg, Borussia Dortmund and now Manchester City. His phenomenal results and growth rate have caught the attention of millions of fans around the world.

In addition to his impressive performances on the football field, Erling Haaland is also known for his sponsorship deals with various famous brands. One of the first major sponsors of these young talents was the international bookmaker company 1xBet. In 2019, while Haaland was playing for the Austrian Red Bull Salzburg, he became the face of the 1xBet advertising campaign in the Scandinavian countries. The bookmaker actively used the image of the promising Norwegian striker in its marketing strategy, which helped the company to significantly strengthen its position in the Northern European market.

Erling Haaland's sponsorship contract changed: from 1xBet to Stake

However, in 2020, after Haaland joined Borussia Dortmund, his cooperation with 1xBet ended. The fact is that in Germany, where the striker's new club played, bookmakers' advertising is strictly regulated and limited. As a result, Erling Haaland began to represent another well-known betting operator – Stake. This company, registered in Curacao, is actively developing its brand around the world, including in Europe, where its advertising is allowed.

Stake is currently the official sponsor of Manchester City, for which Haaland plays. The logo of this bookmaker is displayed on the English club's T-shirts, and the striker himself actively promotes the company's brand in his social networks and advertising campaigns. Although Stake is not as well-known in Russia as 1xBet, it is one of the largest online bookmakers in the world and continues to expand its influence. Thus, Erling Haaland is a prime example of how top football players earn huge sums from advertising bookmakers. At the beginning of his career, he collaborated with 1xBet, and now represents another giant of the betting industry - Stake. Such sponsorship contracts bring athletes additional multi-million dollar income in addition to their base salary in clubs.

Erling Haaland